The company I work for has gone through a lot of changes in the almost 20 years I have been here. We don’t really have a choice either. Part of our team works with direct marketing mailing list and due to new legal restrictions, we really have to be alert when a customer Opts Out. The people over the wall from me deal with direct marketing and they take incoming calls, and wow, some of those calls are sure interesting. And I am sure the banks have are dealing a lot with mortgage leads as well. These days business’ sure need to keep up and adapt to the constant change in our world.


In this Video Brian Rice of Red Clay Media discusses the new Red Clay Media adapting to a changing marketplace. The fundamental strength of Red Clay’s value to customers remains in strong data analytics.
As the economy changes more companies are awakening to the need for this service to help target and focus marketing dollars to improve their return on investment.